<?php if ( ! empty( $lightbox ) ) : ?>
	<a itemprop="image" title="<?php echo esc_attr( $media['title'] ); ?>" data-rel="prettyPhoto[single_pretty_photo]" href="<?php echo esc_url( $media['image_url'] ); ?>">
<?php endif; ?>
	<img itemprop="image" src="<?php echo esc_url( $media['image_url'] ); ?>" alt="<?php echo esc_attr( $media['description'] ); ?>"/>
<?php if ( ! empty( $lightbox ) ) : ?>
	</a>
<?php endif; ?>